This phase is about establishing clarity before anything else takes shape. We begin by understanding who you are, what you value, and how you want your celebration to feel — not just visually, but emotionally. This initial alignment allows us to approach every decision with intention rather than assumption.

Through thoughtful conversations, we explore your story, priorities, and the experiences that matter most to you. We listen closely to how you envision your celebration unfolding, how you want to host your guests, and what you want to remember years from now. This process helps define direction in a way that feels personal, grounded, and true to you.

By the end of this phase, there is a clear sense of purpose guiding the work ahead. This shared understanding becomes the foundation for all creative, logistical, and experiential choices, ensuring the planning process moves forward with confidence, coherence, and ease.